How To: Plan Your Social Media Content

(Without the Overwhelm)

When you're first starting out, whether you're managing your own brand or working with clients — one of the most important things you can do is find tools and systems that make your life easier. Planning and scheduling your social media content in advance is a total game changer.

Let’s break it down step-by-step:

Step 1: Identify Your Social Platforms and Content Needs

Start by making a clear list of the platforms you’ll be creating content for. Ask yourself:

• Which platforms are relevant to my brand (or my clients')?

• How many posts do I need per platform each week?

• What’s the overall goal for each platform? (Growth, engagement, traffic?)

Whether you’re working with one client or ten, this will help you stay organized and avoid feeling overwhelmed later.

Step 2: Research Each Platform’s Best Practices

Each social platform has its own quirks, trends, and algorithms. If you're using Instagram, Pinterest, or TikTok, for example, you'll need to understand:

• The best times and days to post

• Which hashtags, keywords, or trends drive engagement

• What type of content (video, image, carousel, story) performs best

The more you tailor your strategy to the platform, the better your results will be — in terms of engagement, traffic, and follower growth.

Step 3: Use a Scheduling Tool to Automate Posts

This is where the magic happens.

Automating your posts allows you to stay consistent without being glued to your phone or computer. Tools like Tailwind, Hootsuite, Later, or Gain can help you:

• Batch-create content ahead of time

• Schedule posts for specific times and days

• Manage multiple platforms and clients from one dashboard

Once your content is scheduled, you can focus on the bigger picture, like growth, strategy, and creativity.

Step 4: Monitor Your Analytics and Adjust

Automation is powerful, but it’s not a “set it and forget it” situation.

Regularly check your analytics to see what’s working (and what’s not). Look for patterns:

• Which posts got the most likes, shares, or clicks?

• What type of content led to the highest engagement?

• Which days or times are most effective?

Use this data to tweak your strategy and keep improving over time.

Final Thoughts

Planning your social media content doesn’t have to be overwhelming. It just takes a little structure. By choosing the right platforms, doing your research, using the right tools, and staying on top of your data, you’ll be able to create content that not only looks good but performs well.

You’ve got this!!!